If you’re currently exploring job opportunities, you should be making the most of your profile. You need to provide the employers the information they are looking out for and direct them back to your profile. In today’s competitive world, Recruiters are using Social media to search for potential candidates. Having said that, we need to leverage this information and utilize it to our benefit. In simple language, one needs to add his/her LinkedIn profile address to the resume.
WHERE TO ADD LINKEDIN PROFILE?
The most common place is in the header of the first page. This gives the prospective employer a web link to view detailed information about who you are and your career history. In case, the hiring manager is searching you online anyway, you might as well direct them to information that you can control. Besides, having them read your LinkedIn recommendations only reinforces the brand you’re trying to build.
ASK FOR RECOMMENDATIONS
Please make sure that your profile is full of Professional recommendations from colleagues, former Managers, etc. This way, when a potential employer is reviewing your profile they’ll find your recommendations—and it will only make you look all the better.
USING CUSTOM PROFILE ADDRESS
Instead of using the generic URL address that LinkedIn assigns automatically, go into your profile and edit the URL in such a way that that it has your name in it. This way, the URL is shorter and looks more professional on your resume.
PROFILE SHOULD NOT BE REPLICA OF YOUR RESUME
If the employer is looking for additional information aside from that which is contained in your resume, it’s best to not repeat everything that is already on your resume in your LinkedIn profile. Utilize additional details you did not include in your resume, and be very cautious to use industry specific keywords and terms that are searchable so that hiring manager can find you easily basis the skill set he is looking out for in a candidature.
The Bottom line: If you’re not including your LinkedIn profile address on your resume, our recommendation is “YOU SHOULD BE”. If 90% of employers are using social networks and online searches to dig up more information about you, the potential employee—why not provide them with the best information possible and increase our chances of getting through the initial screening of Profile !!